Giant Trance
When I received my IMBA membership packet in the mail, along with my FREE IMBA socks, I noticed a card that said, "Got Membership, Got Bike, Get BikeInsure."
I scanned the code and signed up for bike insurance. After all, I've got a $3,000 Giant Trance bike. I pay finance charges through Affirm, so why wouldn't I want to insure it for just a few dollars more monthly?
When I find other cycling friends to ride with, I will recommend that they don't wait to sign up for BikeInsure and protect their ride.