Canyon USA Names BikeInsure Official Bike Insurance Partner

Carlsbad, CA — January 20, 2026 — Canyon, the pioneering direct-to-consumer bicycle brand, has named BikeInsure as its Official Bike Insurance Partner under a new three-year agreement. The partnership gives Canyon customers access to opt-in bicycle and e-bike insurance designed to protect new and used bikes against accidental damage from riding, transit, and theft.

BikeInsure coverage includes eligible non-stock accessories and components, offering an added layer of protection beyond manufacturer warranties or traditional homeowners insurance.

"Bike insurance is a well-established part of cycling culture in Europe, and we've seen firsthand how it helps riders feel more confident investing in high-quality bikes," said Saskia Schneider, Senior Director of Commercial Excellence at Canyon. "We’re excited to bring that same opportunity to our U.S. customers through BikeInsure, a trusted partner with deep experience serving the cycling community. This partnership reflects our ongoing commitment to supporting Canyon riders well beyond the point of purchase."

BikeInsure policies are underwritten by a carrier rated A+ (Superior) by AM Best, and the company serves as the official bike insurance provider for all five major U.S. cycling organizations.

"When I have the opportunity to welcome new customers who own Canyon bikes, it’s often those who have lived in Europe who point out that bike insurance is a standard part of bicycle ownership there," said Buzzy Cohn, CEO of BikeInsure. "However, in the United States, many cyclists still ride unaware of the essential need for separate bike insurance. By partnering with Canyon, BikeInsure is offering riders a simple, opt-in way to protect their bicycles and e-bikes, as well as non-stock accessories and components. This partnership delivers a bike insurance solution tailored to the realities of riding—and owning a bike—in the U.S."

Why Bike Insurance Matters for Canyon Riders

Bicycle theft and riding-related damage are not covered under manufacturer warranties, and homeowners or renters insurance often provides limited coverage for bikes, particularly e-bikes. Even when coverage is available, riders may face low reimbursement limits, high deductibles, premium increases, or policy non-renewal following a claim.

BikeInsure offers a standalone insurance option designed specifically for bicycles and e-bikes, allowing Canyon riders to protect their investment without impacting other personal insurance policies.

Supporting Long-Term Riding and Sustainability

The cost of repairing or replacing a bike after a crash or theft is a common reason riders step away from cycling altogether. By offering access to dedicated bike insurance, Canyon provides customers with a clearer path to recovery following unexpected incidents, helping riders stay engaged in the sport while supporting long-term brand value and sustainability.

All claims are handled directly through BikeInsure and do not affect homeowners or renters insurance policies.

Canyon riders can learn more and enroll by visiting the bike insurance page on Canyon's website, where coverage can be selected and activated in just a few minutes.

About Canyon

Canyon is one of the most innovative bike brands in the world. The concept began in founder Roman Arnold's garage and grew to be the world's largest direct-to-customer manufacturer of road bikes, mountain bikes, triathlon bikes, gravel bikes, hybrid bikes, and electric bikes.

Canyon has earned its glowing reputation for innovation through consistently using advanced materials, thinking, and technology. The iconic Canyon design is easy to identify. Alongside being boldly competitive and ever-expanding, they are committed to making the global cycling community accessible for every rider.

While Canyon partners with some of the finest athletes on the planet, their mission, 'Inspire to Ride', highlights how they work to promote the power of cycling to everyone.

Canyon products are available online at www.canyon.com or via the Canyon app.

About BikeInsure

BikeInsure is a leading provider of bicycle and e-bike insurance in the United States, offering affordable and comprehensive coverage designed specifically for bicycles, e-bikes, and para-adaptive cycles. A licensed insurance producer, BikeInsure is the Official Bike Insurance Partner of Canyon Bicycles USA, as well as USA Cycling, the International Mountain Bicycling Association (IMBA), and USA Triathlon. BikeInsure administers the insurance program underwritten by Great American Insurance Company, rated "A+" (Superior) by AM Best and authorized to operate in all 50 states and Washington, DC.

Canyon x BikeInsure FAQ

Why should you get bike insurance?

When you buy a Canyon, our mission is to build the best bikes and enable unforgettable ride experiences. Canyon Bicycles USA provides a warranty that promises the quality you can expect from the manufacturer, whereas bike insurance covers the financial risks of theft, unexpected riding accidents, and transit damage of the enrolled bicycle equipment.

Which insurance company is Canyon's trusted partner?

Canyon Bike Insurance is available nationwide through BikeInsure. With over a decade of experience in the cycling industry, BikeInsure offers comprehensive coverage for your Canyon bicycles. By insuring your new or used Canyon bike, whether used casually or for competitive purposes, you can ride with peace of mind. In the event of a cycling accident or theft, your bicycle or e-bike can be repaired or replaced for just a small deductible. The best part is that filing a claim with BikeInsure will not affect your other insurance policies. Your homeowner's policy will remain unaffected, resulting in an actual win-win situation. You can fully protect your bike with BikeInsure while also safeguarding your homeowners' insurance!

What does the bike insurance cover?

A BikeInsure policy covers riding and transit accidental damage and theft of all Canyon bicycles, e-bikes, and para-adaptive cycles, as well as all listed non-stock-attached accessories and components. The bike insurance applies during individual and group rides, both on-road and off-road.

BikeInsure is valid for casual, commuter, fitness, training, mass participation charity rides, and competitive cycling. BikeInsure covers the bicycle of a professional cyclist. However, it excludes charter, hire, lease, and other commercial uses.

Does bike insurance cover accessories and upgraded components?

Yes! Accessories refer to items attached to or added and fixed to the bicycle, in addition to the manufacturer's original specifications. When determining the total coverage insured value, the insured individual must include the total value of these accessories in the bicycle price.

These covered accessories include bags, bottle cages, action cameras, bicycle computers, lights, mounted pumps, and radar devices. Additionally, non-stock-attached components, such as the groupset, pedals, power meter, saddle, and wheelsets, are also considered accessories. Furthermore, a listed helmet, such as Canyon helmets, is also covered.

Please note that each non-stock-attached accessory or component must be listed on the policy declarations page to have insurance coverage. Once a policy is issued, it may be endorsed to add or remove accessories.

Do I need bike insurance if I already have homeowners' insurance?

Yes! The financial loss of a bike, e-bike, or para-adaptive cycle due to theft, riding accidents, or transit damage should be a standard insurance claim. BikeInsure policies are separate from homeowners' insurance. Claims are processed directly, which means they do not affect other coverage like home insurance, making it the smartest choice for insurance of a bicycle and an e-bike.

Insurance experts recommend that homeowners view home insurance primarily as protection against significant losses to their homes, rather than as a way to cover individual items like bicycles, even if these items are listed with a "scheduled rider."

Homeowners' insurance typically has high deductibles,
Home insurance premiums can increase significantly—by 25% to 60%—at renewal if a bicycle claim has been filed,
Non-renewal of a policy can occur when multiple claims are made within three years,
It's also important to understand that both homeowners' and scheduled riders' claims are reported to a database called CLUE, which can impact a homeowner's eligibility for future coverage.
If you own an electric bike, please note that homeowners' insurance policies often exclude coverage for e-bikes because they are classified as motorized vehicles.

With BikeInsure, Canyon bicycle and e-bike owners can ride with confidence, knowing that support is available when the unexpected occurs.

How long is the bike insurance policy term?

The BikeInsure policy is for a one-year term to cover enrolled bicycles or e-bikes, as unexpected bicycling accidents or thefts may occur at any time during the year. The policy is unavailable for short-term insurance intentions.

BikeInsure has made it easy for customers to maintain their one-year bicycle insurance policy with monthly credit card payments, with no additional fees. Your installment premium will be charged in accordance with the terms of your annual policy. Policies will renew annually unless canceled by the insured.

Can I cancel my policy if I sell my bike?

Yes. Although BikeInsure is unavailable for short-term insurance and may not be paused during the term, canceling the policy is hassle-free. Your cancellation will be effective on your next monthly invoice date.

How do I get bike insurance?

BikeInsure sign-up for your Canyon is simple. Click the Get BikeInsure button, select your coverage, provide your bike or e-bike details, review, and confirm to finalize your policy.

Your payment is made directly to BikeInsure, the licensed insurance agency for your policy. Once enrolled, your bike is immediately covered, allowing you to ride with 'peace of mind' confidence.

Legal Notice

BikeInsure is a licensed insurance producer offering affordable bicycle and eBike coverage nationwide in the United States. Trusted as the Official Bike Insurance partner of Canyon Bicycles, USA Cycling, the International Mountain Bicycling Association (IMBA), and USA Triathlon, BikeInsure collaborates with and is underwritten by Great American Insurance Company, which holds an 'A+' rating (Superior) from AM Best. BikeInsure's authorized insurers operate in all 50 states and DC.

Canyon is pleased to introduce Canyon customers to BikeInsure, but we want customers to know that Canyon is not an insurer or insurance producer, and that your purchase of Canyon Bike Insurance is a direct transaction between customer and BikeInsure. Canyon receives a fee for referring customers to BikeInsure, but Canyon does not sell insurance, negotiate insurance terms, adjust claims, or undertake any other activities of an insurer, producer, or claims adjuster. Any questions about coverage, claims, or other terms must be directed to BikeInsure.

For over 150 years, Americans have trusted Great American Insurance Company to protect them and render best-in-class service. The coverage description is summarized. For complete details regarding applicable terms, conditions, limits, and exclusions, please refer to the actual policy. In case of any inconsistencies between the summary provided here and your actual policy, the policy language will be the controlling document.

Coverage can include new and existing bicycles and eBikes you may own.
This program covers bicycles and e-bikes enrolled by adults aged 18 or older.
You may purchase coverage immediately. No additional underwriting is required.
Coverage is for physical damage to your bicycle or eBike and attachments only.
The bike insurance is a one-year policy with automatic monthly payments.
Policies will renew annually unless canceled by the insured.
Your payment is made directly to BikeInsure, the licensed insurance agency for your policy.
There is no medical coverage. The insurance only covers the bike.
Your policy period rate will not increase because of a claim.
Claims must be reported within 60 days of an accident.
To review a specimen policy, click here.